Companies rush to apply for new web domains

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Companies rush to apply for new web domains

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There has been a rush to apply for new internet address endings in a plan to liberalise domain names.

The familiar .com, .org, and .net, will now be joined by the likes of .app, .blog, and even .ninja.

The full list of submissions has been published by the company organising the expansion.

But at a cost of over 140,000 euros just to apply it is no wonder the requests were largely made by companies or organisations.

Over 1900 applications were submitted, with Amazon and Google applying for dozens of domains including .cloud, .buy, and .book.

The move should stimulate competition and innovation by giving organisations more control over their web presence.