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BMW revs up Q1 sales


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BMW revs up Q1 sales

BMW has confirmed its highest ever first quarter sales as the number of its cars being driven out of showrooms in March broke all previous records.

Its three largest markets posted double-digit growth and overall group sales increased by 12 percent last month. For the quarter sales gained 11.2 percent compared with the same period last year.

Sales chief Ian Robertson recently told reporters at the New York motor show that the company had enjoyed all time high sales in the first quarter.

BMW also reaffirmed its plans to grow faster than the market and achieve new record sales for its BMW, Mini and Rolls-Royce brands.

China overtook the United States as the group’s largest single market in the first quarter, cementing its place as the biggest driver of growth for the premium car industry.

The BMW brand held off rival Audi in their close race for the top spot in the industry with Mercedes-Benz a distant third in the first three months of 2012.

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