Datsun brand revived for emerging markets

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Datsun brand revived for emerging markets

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Thirty years after it discarded the Datsun brand, Japanese carmaker Nissan has confirmed that it is bringing it back, with the name plate going on low cost vehicles for emerging markets.

Chief executive Carlos Ghosn, on a visit to Jakarta, said Datsuns will go on sale in Indonesia, as well as India and Russia, from the start of 2014.

“It’s a green car, an affordable car, a small displacement, with high local content,” Ghosn said of the Datsun.

Other than that no details have emerged, but the vehicle will not be the same as Renault-Nissan’s low-cost Logan models, nor the companies joint venture cars made in China.

Nissan plans to invest the equivalent of 300 million euros in Indonesia to double its capacity there and will triple its dealerships in Southeast Asia’s largest economy to 90,000.

After meeting Indonesian President Susilo Bambang Yudhoyono , Ghosn said: “The priority (for Nissan Motors in Indonesia) is for the Indonesian market,” Ghosn said. “If there is any room for more capacity it will be located for the domestic (market) rather than for exports, although cost is competitive.”

Nissan has been pushing rapidly into emerging markets, including a partnership with Ashok Leyland in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

Nissan and its French partner, Renault, are also close to announcing a deal to raise the alliance’s stake in Russia’s AvtoVAZ, the maker of Lada cars, to increase growth there.