As Greek wallets take a hit from deep spending cuts, the country’s farmers are fighting back in what has been branded the ‘potato revolution’.
The idea is simple: selling their produce straight to the consumers.
No middlemen, no distributors and so lower-than-supermarket prices for a squeezed nation.
Maria Mouratidou was one of those queuing outside an Athens sports stadium.
“There’s no money so everyone is trying to save where they can,” she told Reuters.
Iraklis Yiotsis, the mayor of the Nea Ionia suburb, said that over 3,000 orders had been placed and that he planned to continue supporting the scheme.
The austerity-age friendly policy, which began two weeks ago, is not just limited to potatoes.
Other households staples such as rice, flour and olive oil are also sold in this way.
Farmers say the direct selling schemes are proving to be tough competition for the big supermarket chains, which have already lowered their prices on some goods.