Shares in the computer giant Apple hit a record high after the latest version of their tablet went on sale and proved to be hot property.
Pavements outside retailers throughout the world were jammed with thousands of fans – some of whom had queued for days – even though the third generation iPad has only a few new features compared to the last.
New features for the iPad, but are they enough?
- Welcome to 4G : the latest Apple tablet connects to the internet through the new mobile network named 4G LTE
- Image quality: there are big improvements with the “retina display” screen that is already available on the latest versions of the iPhone. The camera quality has also been enhanced
- No Siri: the fans of the famous voice that gives you the latest weather forecast will be disappointed, as the voice-activated assistant is not available on the new iPad.
- An enhanced processor: the latest version comes with an Apple A5X processor so the iPad can cope with the higher quality images. That makes it heavier (635 grams, up from 589 grams previously )
- Lower price – for the iPad 2 that is! The older version of the tablet will be sold for $100 less (That is 399 euros for the wifi only version). It will be more expensive than rival products such as the new Amazon Kindle Fire which costs $199 dollars in the United States. The new iPad will be available from March 16 in nine countries priced from $499, and from $629 to $829 for the devices connected to the 4G mobile network.
The reviews of the new iPad have been mostly postive, but some experts say Apple will have to do more to stay ahead of the pack.
Price may be a factor. When it was launched iPad 2 retailed at the equivalent of 300 euros. The latest version will hit the shops at almost 480 euros.
Even so, some analysts believe this latest incarnation will outsell the iPad 2, which the company is keeping on the market but at a greatly reduced price.
The new device boasts a better screen, camera and some high-profile enthusiasts.
The CEO of Hugo Boss, Claus-Dieter Lahrs said: “The lines in front of the Apple stores are pretty long so I will wait.”
British Labour Minister Chris Grayling added:
“I’ll probably get one in April or May. I’ve got an iPad 1 but I’m probably going to trade up this time.”
Apple have led the tablet market since starting it in 2010 despite tough global selling conditions. Since then, the company has sold 55-million.
The research firm Gartner expects global tablet sales to reach 326-million by 2015, with Apple largely maintaining its dominance.