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Spotlight on MIDO


Spotlight on MIDO

MIDO, the International Optics, Optometry and Ophthalmology Exhibition, is the leading global eyewear trade show held in Milan. This year it attracted more than 1,000 exhibitors from more than 40 countries all over the world. From the very largest global players to the smallest start-ups, everyone was there.

MIDO is a chance for opticians, eye specialists and buyers from across the globe to network and source products.

Polaroid’s 3D glasses are equipped with unique premium 3D circular polarized lenses. Eva Dudek, the project manager with Polaroid Eyewear, said: “There are actually two big 3D technologies right now in the market, one is active that works with frames with batteries, one is passive which uses circular polarisation. All the glasses that Polaroid produces in 3D have circular polarisation and can be used in any passive 3D device such as cinema or 3D TVs.”

Electromagnetic pollution break-up poses a health risk. Italian company i.Care has developed technology based on activated silicon bio-magnets capable of converting harmful electro-smog frequencies in harmonic body forces. Professor Flavio Gazzola, an expert in electronic medical checkups, explained: “Bio-magnets are silicon microchips capable of protecting the body from the effects of electro-smog aligning the chaotic energy of electro-smog in harmony with the body’s forces.”

Sole Amico – the Sun Friend – was also unveiled at MIDO. It is a free app for iPhone, iPad and Android smartphones designed to give personalised advice on protecting the eyes and skin from UV rays. It uses information on time, weather conditions and geography as well as on the user’s physical characteristics and age to produce advice on staying safe in the sun.

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