France’s cinema industry is basking in the glory of picking up five Oscars earlier this week.
After his film the Artist swept the board in Los Angeles, male lead Jean Dujardin returned to a hero’s welcome in Paris.
Homegrown productions are proving popular in France.
Last year, French comedy Untouchables sold sixteen point seven million tickets in the domestic market alone.
Those in the industry say France is bucking the trend of stagnating box office receipts.
Florence Gaustaud of the French Guild of Authors, Directors and Producers said right now is a magic moment for French cinema.
She said the mix of creative financing and tax breaks meant that TV companies are investing in independent productions.
“Today, we really see the results she said. There is an arrival of a new generation of filmmakers. These things together have given birth to new titles such as ‘Nothing to Declare’ with Danny Boon.”
French film-goers are certainly voting with their feet.
The country’s cinemas recorded a four point two percent jump in admissions last year to two hundred and fifteen million.
It is the highest level since nineteen sixty-six.
That’s something that UniFrance, the body charged with promoting French movies broad, hopes to translate into success abroad.
“We produce around two hundred and sixty films a year and we are the second-biggest exporter in the world. Each year, we present to foreign bidders a varied mix of some thirty films. And then, when there is a high smash like the Artist, it’s great PR for the rest of them”