ISE 2012, recently held in Amsterdam, is one of the largest professional audio-visual trade shows in Europe. It brought together over 750 exhibitors, but also distributors and technology managers from more than 100 countries worldwide.
Among the innovations on show a flat-screen TV, called ‘Magic Mirror’ from the German firm Ad Notam, which doubles as a conventional mirror in standby mode. It is specially designed and optimised to overcome the challenges of operating behind a mirror. The TV comes in a range of sizes and uses high-definition LCD, LED and 3D technologies and ranges in price from 4,000 to 10,000 Euros.
Norwegian company Setred presented a new display using a unique technology of 3D visualisation of medical images without the need to wear glasses. Using pictures from a variety of sources, such as scanners, magnetic resonance and ultrasound imagers, it builds realistic 3D pictures, giving a surgeon extra information during the operation, allowing them to continue or modify the procedure.
A newly established company from Germany, 3d-berlin, showed off its new 3D indoor navigation solution. Standard GPS navigation does not work in shopping malls, hospitals or airports, because the walls and ceilings block the satellite signal. But to help people find their way around big buildings, users just need to put a mobile phone close to special columns equipped with a bar code, to find out where they are.
“People use services to be safely guided. They use map services like Google maps, GPS or car navigation to guide people safely almost everywhere in the world, but as soon as they entered a building they got lost. That’s where the service stops and we step in,” says 3D expert Adrian Zentner.
And finally one transparent LCD screen simulates, very realistically, a drinks distributor, which is very inviting when you are thirsty.