Many Americans have been trying to shake off the economic gloom, flocking to major stores overnight for the traditional ‘Black Friday’ sales.
Some stores opened at midnight, earlier than usual in a bid to attract post-Thanksgiving bargain hunters for what is seen as the traditional beginning of the US Christmas shopping season.
A third of all consumers are predicted to shop today; more than 150 million Americans are expected to hit the stores this weekend.
Among the long queues, some shoppers camped out for days hoping to be in the first wave through the doors.
“It’s definitely worth it. We’re saving money and it’s a good time to get together with everybody laughing and having a good time,” said Tito Hernandez of St Petersburg, Florida.
This is a crucial time for many stores which reported disappointing sales in October. The holiday shopping season starting now and running through Christmas is a time when they can make up to 40 percent of their annual revenue.