A day after the death of Apple founder Steve Jobs, his house in Palo Alto, California, has become a shrine more akin to that of a dead rock star than a technological visionary.
There has been a remarkable and genuine outpouring of grief from Apple fans over the death of the man seen as synonymous with the product.
But the business world is a harsher one and investors fear that without Jobs the company will lose its leading edge.
Just three days ago, his successor Tim Cook unveiled what many hoped would be the iPhone 5, but it was the 4S, an updated version of the last model. In the increasingly fast-paced world of technology, some regarded this as a failure.
The rivals are out there. Court cases over alleged plagiarism of patents have slowed competitors down, but investors are nervous that without Jobs at the helm, Apple could slide from its position as one of America’s largest and most successful companies. As one observer remarked: “He is irreplaceable.”