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London witness to flair of Issa and wit of Westwood

le mag

London witness to flair of Issa and wit of Westwood

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There were plenty of strong colours and simple lines in the spring/summer 2012 collection from Issa at London Fashion Week.

The brand burst into the limelight earlier this year when Princess-to-be Kate Middleton announced her engagement in an Issa dress, and since then it has gone from strength-to-strength.

From floral prints to clean, architectural lines, the collection was, as ever, designed to be free, flirty and easy to wear.

Issa design Daniella Helayel has always said that she makes clothes for real women, not fashion models, and next year’s look continues that trend.

Helayel told us: “The Issa woman is any woman who wants to feel good and comfortable, very easy, not fussy.The clothes are cut to be very simple and very easy to wear and to flatter the figure always, because I am like totally obsessed and never skinny, never, we all feel fat, saying it bluntly and I think ‘yes’, we can always lose one dress size when you get dressed, something like that it is always a bonus.”

London’s historic Smithfield market was the setting for Vivienne Westwood’s Red Label spring-summer 2012 creations.

And alongside the pomp, she brought a little politics in to the mix too: “ As we know I try to use my fashion to talk about things that I really care about, do some good in the world if possible and I think fashion is a life enhancing thing to do. I think itis great fashion, but I still think you should buy less and choose well, and make it last.”

The collection is a Westwood extravaganza, filled with her signature design elements from the past few decades. She used the show as a platform to promote the rainforest charity Cool Earth

Much of the post-show buzz was around the bold colours of make-up artist Alex Box, and Malcom Edward’s sky high hairdos.

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