Advertising turns to science

Researchers are studying reactions in people’s brains to examine their reactions to advertising.

Neuro-marketing, as it’s known, is now being taught in some of the larger business schools.

Using an MRI scanner, the experts can see which parts of the brain react to various parts of an advert with the result that sometimes emotion becomes more important than logical reasoning.

One study comparing Coke to Pepsi found that advertising played a more important part than actual taste when it came to people’s preferences.

Copyright © 2012 euronews