It is described as the world’s biggest fashion show, and it has kicked off in Paris before spreading its tentacles across the whole of France this weekend.
The 700 models who marched down the giant catwalk in the heart of the French capital are not professionals – but anonymous fashion lovers from the street.
The chosen few, many wearing their own clothes or hand-me-downs, were selected from 10,000 candidates in a casting session conducted over the internet.
65 brides, each of whom had to be married, got the chance to wear their wedding dresses again and broke the world record for the longest line of brides on a catwalk.
This was the second edition of the event and celebrated as its theme the four great fashion capitals of Paris, London, Milan and New York.
On Saturday around 5,000 models in 50 French towns will attempt to break the world record for the number of models taking part in a single fashion show.