At holiday time in Provence, there is sun, sea and just for a change – no smoke.
In the small town of La Ciotat, beachcombers have to stub out their cigarettes before slapping on the sunscreen and soaking up the rays.
It is believed to be France’s first no-smoking beach but it is families who appreciate the initiative more than most.
Mother of two Vanessa said: “As a smoker, I would say that it is not a bad idea, because it stops children from grabbing cigarette butts and putting them in their mouths.”
Holidaymaker Cyril was less supportive of the ban.
“ I don’t mind people who are smoking here because we are in an open space. It must be hard for them to be segregated as they come here to enjoy the beach.”
A recent poll found that three-quarters of those asked liked the idea of a beach-smoking-ban while those who need their nicotine fix can always be encouraged to go elsewhere.