Apple, the world’s largest technology firm, is taking on the top internet search engine Google with its version of ‘cloud computing’ which it sees as the next big money maker.
With cloud computing, data and software are stored on servers, and computers or smartphones access them via the internet.
It was announced by Apple chief executive Steve Jobs, re-emerged from his latest sick leave. Jobs promised: “We’re going to move the centre of your digital life, into the cloud,” which – as Google has found with Gmail and Google Documents – is potentially a lucrative business.
But technology writer Maggie Reardon with CNET.com said there are concerns for users: “There were a lot of questions about security. People are a little bit nervous about what if all my content is being stored in the cloud all the time, is there a way to turn this off? Will all my pictures be stolen at some point?”
Job’s appearance for the announcement assuaged some concerns on Wall Street. He is one of the world’s most influential businessmen and Apple’s fortunes are closely tied to his health – rumours of problems send its shares tumbling.