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High-tech wedding invites all

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High-tech wedding invites all


Experience-sharing Internet platforms and umpteen eager television teams are all prepared to make the William and Kate extravaganza your extravaganza. They will not only lead you through the streets of London, but channel you along the royal eddies and inlets.

It is generational. That is what the couple wanted. The digital age is their age. With Internet, not mere millions of people will be united by their ‘I do-I do’, but potentially billions. It will be streamed live.

Other cyber-unprecedented angles include virtual tours, such as of Westminster Abbey. Walk the aisle with Kate and William! Interact online as the ceremony is happening, in the simultaneous world of blog! Never has a royal wedding been quite so interactive. It all allows the royal family to broaden its fan base. Various electronic applications assist public participation.

Imogen Levy, an Application Designer, said: “I wanted to create something for people who wouldn’t normally come to the Abbey. So people who are overseas, who are desperate to see inside, who may not be able to visit the Abbey after the wedding or before.”

The first media blowout for the House of Windsor was Queen Elizabeth’s coronation in 1953. It was beamed live to five European countries, a very prestigious technological accomplishment. In the decades that followed, television perhaps became increasingly part of democracy.

Noblesse oblige. When William’s mother, Diana, and father, Prince Charles, were wed, it broke all records for television viewing figures: an estimated 750 million pairs of eyes, in 1981.

Jennie Bond, Royal Consultant for the Associated Press said: “Sometimes I feel a bit sorry for the Queen because she has a whole new revolution of technology to deal with. In her day there was radio, certainly; television she learnt to deal with, and deals with quite ably. But now there’s this mass of technology out there.”

William’s grandmother has shown she is amply capable of handling a remote control. She was one of the first heads of state to send an email, back when the Internet was the tool of a select few.

No one will be able to say, as in the past, that the royals are out of touch with modern Britain. Social media have enabled them to make it an inclusive affair.

Joanna Shields, Facebook Europe’s Vice President said: “What we thought we’d do is make this a royal wedding where everyone was invited, where everyone could participate with their friends.”

Wedding-related photos will be released on a well-known site online — William and Kate’s way.

Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.

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