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UK firms aim to boost sales with ‘Wills and Kate’ effect

21/04/11 18:03 CET

British royal weddings only come around every couple of decades.

But when they do, it’s a chance for companies to make the most of the festivities and boost sales by taking advantage of the ‘Wills and Kate’ effect.

A number of firms are using so-called ‘guerilla marketing’ techniques to raise awareness about their products.

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