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British royal weddings only come around every couple of decades.
But when they do, it’s a chance for companies to make the most of the festivities and boost sales by taking advantage of the ‘Wills and Kate’ effect.
A number of firms are using so-called ‘guerilla marketing’ techniques to raise awareness about their products.
More about: Kate Middleton, Prince William of Wales, Review of the year 2011, Royal families, Royal wedding, United KingdomCopyright © 2013 euronews
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