21/04/11 18:03 CET
| updated xx mn ago
| updated at xx
British royal weddings only come around every couple of decades.
But when they do, it’s a chance for companies to make the most of the festivities and boost sales by taking advantage of the ‘Wills and Kate’ effect.
A number of firms are using so-called ‘guerilla marketing’ techniques to raise awareness about their products.
- Kate Middleton
- Prince William, Duke of Cambridge
- Review of the year 2011
- Royal families
- Royal wedding
- United Kingdom
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