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Jaguar Land Rover looks East

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Jaguar Land Rover looks East

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Jaguar and Land Rover are reportedly in talks with top Chinese four wheel drive vehicle maker Great Wall Motor Company about a possible China tie-up.

Jaguar and Land Rover, which were bought by India’s Tata Motors from Ford, are among the few top-line global brands that do not have manufacturing arrangements in China – now the world’s top car market.

Industry analysts say such a tie-up would help solidify Jaguar and Land Rover’s longer term growth.

“The two companies are exploring opportunities for a cooperative effort. Senior executives of Jaguar and Land Rover came over and visited our plant earlier this month,” a Great Wall executive told Reuters.