Jaguar and Land Rover are reportedly in talks with top Chinese four wheel drive vehicle maker Great Wall Motor Company about a possible China tie-up.
Jaguar and Land Rover, which were bought by India’s Tata Motors from Ford, are among the few top-line global brands that do not have manufacturing arrangements in China – now the world’s top car market.
Industry analysts say such a tie-up would help solidify Jaguar and Land Rover’s longer term growth.
“The two companies are exploring opportunities for a cooperative effort. Senior executives of Jaguar and Land Rover came over and visited our plant earlier this month,” a Great Wall executive told Reuters.