No kid's play at top toy fair

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No kid's play at top toy fair

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The world’s largest toy fair is underway in the German city of Nuremberg, but if you were thinking of taking the kids, forget it, the event is just for the trade.

Buyers from the industry try to guess which of the 70,000 new products on show will be the big hits next Christmas which mean they would go into mass production

Including already established favourites, there are around one million toys on display.

Many are made in China but Ernst Kick, the chairman of the International Toy Fair in Nuremberg, said they are designed mostly in Europe and the US: “The innovations mainly come from the Western industrialised countries. That’s where the products are developed and designed.”

At the fair Mattel, which is the world’s largest toy maker, is celebrating the 50th birthday of its Ken doll, long time friend of Barbie, one of the company’s best sellers.

It also announced much better than expected results for the all important fourth quarter of last year. That is the period that includes the Christmas holiday.

Strong demand for its core brands Barbie and American Girl helped sales rise nine percent.

Previously, smaller rivals Hasbro and LeapFrog Enterprises warned their sales slowed late last year.