We have had the next generation mobile phone, last year it was the tablet computer, now it is the turn of the games console.
Sony have unveiled their new handheld device, the PSP 2, also known as the next generation portable or NGP.
The market is increasingly competitive. Arch rivals Nintendo are about to launch their own 3D version, while mobile gaming on smartphones is also hugely popular.
Industry journalist Iwachika Kamino says its clearly a top-of-the-range device. The company is clearly aiming at the serious gamer market.
There is no news yet on how much the PSP 2 is likely to cost. It is expected to be out by the end of the year.