British, German and Dutch advertising agencies have won 10 out of the 14 top Euro Effies at the annual gala in Brussels.
The eighth edition of the prestigious awards, created to promote and recognise excellence in commercial communication, gives prizes based on a campaign’s efficiency; in other words, the sales it generates.
The top prize, agency of the year, went to Heimat, which also gets 100 free spots on euronews, which partners the event.
“That’s very important, to be close to people, to be honest, to treat them not as stupid people who can be forced to buy things, but you really have to treat them with respect,” said Mattias von Bechtolsheim.
Other winners included McCann-Erikson’s Paris office for its “Nespresso” campaign. They are regulars on the podium, thanks to George Clooney’s star power.
“For the moment there’s an extremely fruitful relationship between the brand and George. In the future, of course, Nespresso will continue without him, but for the moment that’s not in our plans,” said Véronique Rheims.
Clooney only walked off a bronze award, however. Gold went to Blue Hive: Ogilvy for the Ford Fiesta launch, Grey London for BOSS orange fragrance, and Heimat for the “Make it your project” campaign.