One area that seems to survived the economic downturn is the gaming industry as evidenced by the big turn out for Gamescom, Europe’s largest video game trade show.
It is being held in Cologne. Germany is the region’s biggest market with over 21 million gamers.
The industry is keen to show it is no longer about hunching over a computer in a darkened room with WII style controls rather than the traditional keyboard or joystick.
One enthusiastic visitor said: “For those people who are not so familiar with computer games, it is much easier to move about than to learn which is the right button to push.”
The industry certainly seems to be pushing the right buttons in business terms according to Olaf Wolters of the German Interactive Entertainment Software Association.
He said: “We just had our third most successful half-year ever, and 2009 was an absolutely stand out year. In 2010, revenues were down four percent but were very close to our record earnings year of 2008. Maybe we’re taking a bit of a breather, but I do not think we are in a crisis.”
More than 500 exhibitors from 33 countries are attending the event with runs from August 18 to 22.