Britain’s Conservatives on Tuesday unveiled their election manifesto with a pledge to end what they see as Labour’s era of “big government” if elected on May the 6th.
Leader David Cameron has tried to rebrand the Tories with a centrist approach to social and environmental issues since he took up the reins of the party five years ago.
But today at a press conference at Battersea Power Station, Cameron returned to a theme championed by one of his predecessors, Margaret Thatcher.
“There is the Labour way: more big government, where for every problem there is a government solution,” the 43-year-old Tory leader said.
“Or there is our way. The modern Conservative way of saying these are social problems, they need a social response. So it’s not time for more big government, it is time for the big society.
“The big society is a society where people ask not who is going to make things better, but how can I, how can we together make things better.”
Prime Minister Gordon Brown’s Labour, in power for 13 years, trail Cameron’s party by up to seven points in the polls.
The two have bickered over how to reduce Britain’s public deficit, almost 12 percent of GDP.
Cameron says spending cuts must be made now to safeguard Britain’s sovereign credit rating, while Brown argues that could jeopardise any potential economic recovery.
He’s only pledged to half the deficit within four years.