How far would you go to get your hands on some cut-price clothes?
That is the question many shoppers in London were left asking themselves after witnessing chaotic scenes and scuffles which left ten police officers injured.
Thousands of people descended on east London’s trendy Brick Lane area for a designer sale that had been advertised only on social networks.
But the store had to shut its doors as some shoppers reportedly went crazy.
The retailer’s spokesman Jan Hubner said: “People were upset about not coming in, other people started being violent towards us, towards some of our customers so we decided to shut down the space. There was a lot of trouble. The police had to come over so we were very disappointed.”
The trouble could have been much worse as almost 30,000 people had signed up to a Facebook group to say they were attending the sale.
The tills rang again the following day after the store hired more security staff to control the crowds.