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Troubleshooters to restore Toyota trust


Troubleshooters to restore Toyota trust


The world’s biggest car manufacturer Toyota has appointed a task-force of troubleshooters to take charge of quality control after a massive safety recall hit customer confidence.

Sales, particularly in the US, took a nosedive when models with faulty accelerators were recalled. Now there will be chief quality officers in six world regions.

Akio Toyoda, Toyota’s CEO, said: ‘I realised again that our products are our lives, and the quality of the products — especially those related to safety — is our lifeline.’

The company is also appointing third-party experts in each region, including America’s former Transport Secretary, to try to win back the trust of the consumer. The safety committee will meet twice a year.

Nissan said its all-electric Leaf model will cost around 30,000 euros, and though that is dearer than Toyota’s Prius, Nissan points out it is a zero-emission vehicle.

Nissan’s Chief Operating Officer Toshiyuki Shiga said: “The company is committed to becoming the leader in the world of electric vehicles and we are doing all we can to achieve that goal together with our alliance partner, Renault.”

Nissan are counting on government incentives to bring down the cost of the Leaf. And it reckons the car, with a range of 160 kilometres, will cost less than 700 euros to fuel over six years, compared with 5,500 for a petrol equivalent.

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