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WPP says ad recession nearly over

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WPP says ad recession nearly over

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WPP, the world’s largest advertising agency has said it believes the worst of the advertising recession is over.

The group, which cut jobs last year to reduce costs, forecast unchanged revenues for 2010 after they fell 8.1 percent last year.

WPP, with big name clients including Unilever, Vodafone, HSBC and Ford, said it was looking to emerging markets and digital sales to help it maintain earnings.