A nature preservation group has draped the world-famous Hollywood sign with a new message.
The “Save the Peak” campaign is designed to inspire Los Angelenos to open their wallets to help protect the nine letters from developers.
Will Rogers is President of the Trust for Public land:
“We have to raise 12.5 million dollars by April the 15th, we have 7 million dollars of commitments right now and that gives us another 5.5 million dollars to go. The purpose of wrapping the sign so that it will say “Save the Peak” is so that it will raise public awareness of the opportunity that the city of Los Angeles has to protect the backdrop of this iconic landscape.”
The trust has a deal, which expires on April 14th, to purchase the nearby Cahuenga Peak from its Chicago based owners.
The original Hollywood sign erected on Mount Lee read “Hollywoodland” and was created to promote a housing development in 1923.
Cahuenga Peak was formally owned by movie maker and recluse Howard Hughes. He bought the plot to construct a mansion to house his then lover Ginger Rogers. The plan never came to fruition and the land was left untouched.