The Japanese government has sent a warning to Toyota over recalls saying, in effect,we’re watching you and this had better not happen again.
The carmaker’s top boss met with the Transport Minister as Toyota confirmed that over 400,000 Prius and other hybrids are being recalled worldwide to fix the brake software.
Toyota’s President Akio Toyoda responded to criticism of its handling of multiple recalls by saying: “We don’t want to “panic” over the large number of recalls since the number also means that we have such a great number of valued customers. I will visit the United States next week to reassure these customers.”
US officials were particularly critical of delays before an earlier recall for sticky accelerators and slipping floormats which it is claimed to led to some fatal accidents.
As the company started running adverts on TV and in cinemas aimed at salvaging its reputation, ratings agencies said they were looking at possible downgrades for Toyota and one of its major part suppliers based on lost earnings and uncertainties over the financial effects of the recalls.