Toyota recall will cost carmaker

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Toyota recall will cost carmaker

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Trying to salvage its reputation for quality Toyota has announced details of another massive safety recall of its vehicles.

The world’s top carmaker is having to fix a sticking accelerator pedal.

Including a separate recall to address a risk of floor mats coming loose and jamming the accelerators, a total of nearly eight million vehicles are involved, 1.8 million of those are in Europe.

Jim Lentz, President of Toyota Sales in the US advised drivers: “If you notice that your accelerator pedal is slow to return or if it begins to stick, please contact your Toyota dealer as soon as possible. If that’s not taking place, go to the Toyota website at and it will explain which vehicles are affected by this recall.”

News of this latest problem pushed Toyota’s shares down and one car industry analyst said the total cost of the recall, plus factory stoppages – due to last until next Monday – and advertising to counter the bad publicity, could reach 800 million euros.

Toyota is not the only major manufacturer with recall woes.

France’s PSA Peugeot Citroen said it is recalling nearly 100,000 Peugeot 107s and Citroen C1s made in a Czech factory it shares with Toyota.

Analysts said the impact on the French firm is limited – financially and in terms of reputation.