The wheels have come off big time for Toyota with the news it is extending its vehicle recall in the biggest operation of its kind the motor industry has ever seen.
After America, European models are now being called back to dealers to be fixed, and eight million vehicles may be involved. In the US sales and production of eight models is also being suspended.
At issue is accelerator pedals that get stuck, causing crashes.
“Will it help certain brands get market share? At least in the short term, yes, I’m sure every Hyundai dealer in the US knows about their improvement in quality.‘Oh, and by the way, look at what happened across the street,” said an analyst
Rival brands are cashing in on Toyota’s misfortune, offering cash incentives for owners to switch over.
The disaster for the world’s number one carmaker began last September, when a family of three were killed when their car hurtled into a crossroads at nearly 200 kilometers an hour, sparking the initial US recall of the upmarket Lexus brand which has now spread across nearly the entire range.