After weeks of speculation, Apple boss Steve Jobs has taken the wraps off his new gadget.
The much-anticipated touchscreen iPad aims to bridge the gap between smart phones and laptops.
With a plethora of media applications, it can be used to browse the web as well as look at films, books, games and photographs.
For Apple, its the firm’s biggest launch since the iPhone three years ago. So how do the experts rate it?
Jon Gibbs, Vice President of Media Analytics said:
bq. A device like this one would expect to be able to have a very long battery life, if I am going to be reading a magazine with it, if I am going to be using it as a notepad, then I would expect to have to charge this thing only once a day. If the battery life turns out to be much shorter then the ten hours that Jobs talked about, then I think there will be some real issues to the product on the market.
Jobs himself has acknowledged Apple will have to work hard to convince consumers but at least the price starting at around 350 euros is competitive.
On sale from the end of March it is a case of wait and see if techno addicts will take to Apple’s latest gizzmo.