Think of ABBA and its not just their iconic music that comes to mind. Frenzy seems to follow their timeless sound around. The Abbaworld exhibition, yet another tribute to the Swedish songsters, has just opened in London.
Adding to the dream of the hundreds of fans who attended the opening ceremony was the arrival of two members of the band, which broke up in 1982.
ABBA co-founder Bjorn Ulvaeus told cameras:
“It’s very emotional, absolutely, it’s moving, and I think not only to us but probably to a lot of people. It’s unexpected, it’s less glamorous, I think, than people probably expect but very true to the story.”
And emotion is what this exhibition is all about, claim its organisers. It includes more than two dozen rooms dedicated to the sequin-spangled experience, memorabalia which has never been seen before and, of course, music. Plenty of it, from when Abba first hit the showbiz heights after winning the Eurovision song contest back in 1974.