The movers and the shakers of the world’s tourism industry have been gathering in Madrid as the sector attempts to put behind a dismal 2009 and look ahead to new horizons.
The next hot destination is always top of the agenda and one area that could take off is Africa, particularly with this year’s Football World Cup.
Despite its desperate poverty, increasing democracy and stability to certain parts of the continent means there are high hopes among delegates.
This year a 170 countries are in the Spanish capital for the Fitur show, significantly up from last year’s 140.
Along with Africa other exotic locations are vying for attention, including some of the old favourites in Asia and the Indian sub-continent.
Euronews’ Francisco Garcia Martin in Madrid said:
‘‘After a difficult year that many would like to forget, the tourist sector’s vital signs are beginning to recover. Compared to last year, the financial crisis has weakened and investors are looking at the future with a little more optimism. According to figures from the World Tourism Organisation, the sector will increase between 3 and 5 percent in 2010.’‘