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Hershey's Cadbury bid melts away

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Hershey's Cadbury bid melts away

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A counterbid by US chocolate maker Hershey for British confectioner Cadbury has melted away.

According to reports the American firm’s board unanimously voted against a competing offer.

Earlier this week US rival Kraft sealed a friendly deal to buy Cadbury for nearly 14 billion euro. If it goes through, it will the group by far the biggest confectioner in the world.