The fight-back starts here. With a mountain to climb in the opinion polls British leader Gordon has urged Labour colleagues them to fight for their political lives. At their annual conference he delivered a blistering attack on the opposition Conservatives, who are on course to win next year’s election by an historic landslide.He is hoping to woo voters back with new economic policies. He told his audience in Brighton “our new economic model is founded on three guiding principles: that in future finance must always be the servent of people and industry and never the master, that our future economy must be a green economy, and that we must realise all the talents of Britain if we are to lead and succeed. The best way finance can serve our country now is to help ensure that the inventions and innovations pioneered in Britain are developed and manufactured in Britain as well.” Brown’s personal popularity has slumped since he took over from Tony Blair two years ago. Some senior Labour figures believe only his resignation can save the party from an electoral disaster. In his speech Brown also promised to halve the budget deficit, clean up politics and get tough on crime – promises he may well have to deliver on if he is to have any chance of defeating David Cameron’s Conservatives.