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Cartier in the Forbidden City

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Cartier in the Forbidden City

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Cartier has opened an exhibition of their jewellery in the Forbidden City in Beijing, China. The display showcases more than 350 pieces, many of them antiques dating back as far as 1840.

This is a marker of China’s emerging economic power – according to Hurun magazine, there are 143,000 multi-millionaires living in Beijing and another 116,000 of them in Shanghai. The new rich in China, in common with the new rich all over the world, see Cartier as a status symbol, as a way of announcing to the hoy-paloy that they have arrived, and that they belong to an elite club. The exhibition reinforces this because, being in the Forbidden City underlines the Cartier’s royal connections. Cartier has 32 shops across 18 cities in mainland China, and plans to double that number in the coming four years, making China their biggest market. The exhibition runs until 22nd of November. For more information about the exhibition see http://www.dpm.org.cn/English/default.asp For more information about Cartier go to:

http://www.cartier.com