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Pepsi investment shows Russia confidence

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Pepsi investment shows Russia confidence

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Soft drinks company PepsiCo says it believes the Russian market is effervescent and so plans to invest one billion dollars (720 million euros) there over three years despite the fact that Russia is suffering its first recession in a decade.

Russia is, along with China and India, critical for Pepsi, which is looking to boost profits as recession and changing consumer habits limit sales growth in the US.