90,000 U2 fans literally ran into the Nou Camp Stadium in Barcelona for the first gig of U2’s new 360º tour on 30th June.
The tour name refers to the band’s new stage rig which features a gigantic 50 metre tall “monster” which towers above the band’s heads, supporting the sound system. The aim is to get the technology largely out of the way so that the fans can feel physically closer to the band. The set included numbers off their new album “No lIne of the Horizon” as well as old favourites. The tour is already 94% sold out and is expected to make profits in the region of 150 million euros, if sponsorship deals and merchandising are included. This is in line with a changing business model in the world of rock n roll. In the face of downloads and Pirate Bay, bands can no longer rely on selling records for a living and increasingly find their biggest revenues coming from live performances. Jazzing up the event even further was a video link to the ISS (International Space Station). The astronauts greeted the band and the crowd and said that from their point of view earth was the most beautiful site on the horizon. The 44-date tour will take in 14 European cities including Milan, Paris, Nice, Berlin, Amsterdam, Dublin, Gothenburg, Gelsenkirchen, Chorow, Zagreb, London, Sheffield and Glasgow before winding up in Cardiff on 12th August. The band will be touring the US from September.