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Sadder Budweiser

brussels bureau

Sadder Budweiser


The EU’s second-highest court has told the world’s biggest brewer to ‘chill’: American Anheuser-Busch can not claim exclusive right to the ‘Budweiser’ name in the European Union. The Court of First Instance said Czech brewer Budejovicky Budvar has the right to call its product “Budweiser” in Germany and Austria.

The US brewer, bought by Belgian rival InBev last year, applied for an EU trademark in 1996 for Budweiser. (Budejovicky sells its stuff in North America under the name Czechvar.) Budvar’s opposition was first upheld by the European trade mark office. InBev says it already owns the rights to Bud and Budweiser in almost all of the 27 EU member states and it still plans to develop Budweiser as a global brand.

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