The Indian auto giant Tata Motors is launching an ultra cheap car today.
It is the Nano – a snip at around 1,500 euros and aimed at the massive Indian market. The company say the new car will herald a revolution – making it possible for the world’s poor to own a new set of wheels. The company launched the European version at the Geneva Motor Show earlier this month. Vijay Witchel, a marketing analyst said: “ Given the financial difficulties today, the price is within the reach of the common man. With reference to the Indian economy the other industries are supportive of the automobile industry will definitely receive a boost.” The new Nano is a clear sign ultra cheap cars could be part of all our futures. Good news for the car buying public and potentially good news for Tata, which is struggling with flagging sales and high debt.