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CeBIT smaller as recession bites


CeBIT smaller as recession bites


The recession has taken its toll this year on CeBIT, Europe’s biggest technology fair.

The number of trade exhibitors is down by a quarter to 4,300. The last time there were this few stands was in 1990. However the head of Bitkom, Germany’s IT industry association, said: “The high-tech sector is still pretty well positioned compared with other industries.” And CeBIT’s organisers expect to attract nearly half a million visitors. They said the largest number of missing vendors this year are from China, Taiwan and South Korea and indeed many of the no-show smaller companies has closed down. There are also a dearth of expensive elaborate stands and evening social events have been cut to a minimum by the high-tech manufacturers. How to cope with the recession is a major theme as CeBIT exhibitors target cash-conscious business customers. A growing interest by companies in reducing energy costs means this year’s green technology section will be five times larger than last year.

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