We may be in the throes of a recession, but that does not mean that creativity has to be affected.That is the message from top designers as celebrations to mark the 25th London Fashion Week kick off. Paul Smith said: “Don’t really compromise. Don’t really react too much in terms of creativity or price to the recession. Stick by your guns.” On the catwalk, some designers are opting for more intimate showings and less extravagance, but not to the point of getting rid of glitz and glamour altogether. Betty Jackson said: “We’re in a credit crunch not a creative crunch, so in fact I think what everybody is going to do is work harder and that’ll be quite exciting.” But away from the garments on the catwalk, the big question is how hard the financial crisis will hit the day to day sales of top label clothing on the High Street.