The EU is to force mobile phone operators to radically reduce the cost of sending a text message while travelling between European member states.
The 2.5 billion text messages sent every year by roaming users in the EU cost over 10 times more than domestic texts.
EU Telecoms Commissioner Viviane Reding said,
“By the 1st of July 2009 on the latest, I expect the roaming II regulation to reduce the price of sending an SMS abroad by 70% for consumers in the EU.”
The average cost of sending a roaming text message in the EU is around 29 euro cents with Reding looking to reduce it to 12 euro cents per text.
Proposals for laws that will make firms slash bills are to be put forward in October with the EU saying that industry self-regulation has failed.
Price caps introduced last year by the EU on roamed voice calls were one of Brussels’ most popular policies ever.