With fuel cost protests sparking up in several EU states, Brussels is suggesting a new front on which European consumers can take the heat off. It is promoting efficient driving, as part of the Sustainable Energy Europe Campaign. The message is that learning a few tricks will help people keep more fuel in their tanks, more money in their pockets and more CO2 out of the atmosphere. Driving schools are increasingly reminding new drivers how behaviour such as gradual acceleration is the smarter option. A European Commission spokesman gave details: “In a test done in an eco-driving school, a normal driver was able to reduce its energy consumption in an urban circuit from 7.3 litres per hundred kilometers to 5 litres only. This means that at a price of 1.4 euros per litre, and with a car driving overall 15,000 kilometers a year, this driver could be saving around 500 euros per year.” MEP Ari Vatanen, who used to burn up the road as a rally driver, said: “Eco-driving is simply logical. It’s good for saving money, will make your car last longer and it’s a lot less stressful. It’s good you.” More than 45,000 petrol stations in 29 European countries will take part in the Europia campaign ‘Save More Than Fuel’, giving out pamphlets. There is additional information on responsible driving on the website.