A proposal to clarify nutritional information on food labelling is coming up for adoption in Brussels. Visual competition on product packaging is in for a colour code makeover, explains food policy advisor Kees de Winter, at the European consumer’s bureau:
“The colour-coding would give colours based on the level of the nutrients that are critical, namely sugar, salt, fats, and saturated fats: Where that is high, that is one of the things that is red, and when it is low it is green.”
Sabine Nafziger, director of diet and health information with the food and drink industry confederation, gives her perspective:
“We strongly, as businesses, also believe that all the foods that we put on the market have a place in a diet. So even food considered as non-essential, like snacks, chocolate, can have a place in a diet. What matters is really that we have the adequate quantitiy, in relation with the energy that you use in a day.”
The European Commission and food industry representatives believe that reducing the potential for confusion on product labels will help in the fight against obesity, by letting consumers make clear, informed choices.