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Cloverfield: a Box Office hit built on monstrous marketing

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Cloverfield: a Box Office hit built on monstrous marketing

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Horror-thriller movie Cloverfield has smashed into the 2008 US Box Office more brutally than an irate tyrannosaurus let loose on a frenzy of terrified New Yorkers. The film though has something even the tyrannosaurus lacks: a teasing, pseudo-cryptic, internet-based marketing campaign.