The traditional Christmas tree looks to be in short supply this yuletide.
A shortage of varieties that do not shed their needles is the problem and prices are expected to rise.
Britain normally imports some 1.2 million Nordmann firs from Denmark for Christmas, this year only 300,000 will make the trip.
The shortage is blamed on the European Union.
The Common Agricultural Policy prevents the Danish government from subsidising Danish growers and as result many producers have gone out of business.
British growers have tried to compensate for the dearth of Danish Nordmanns by planting millions of their own but they will not be ready until next Christmas.
The consumer looks set to suffer with price hikes expected to be around 20 percent a tree.
Christmas trees go up in homes and price as the festive season looms