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Toy industry defends recalls


Toy industry defends recalls


Mattel has issued a worldwide recall for 155,000 toys made in Mexico because of concerns that small pieces could break off and choke young children.

Following this latest recall the EU’s Consumer Protection Commissioner said the toy industry risked losing the public’s trust. But Bryan Ellis, chairman of Toy Industries Europe, which speaks for the industry, said the recalls should reinforce consumer confidence and sales have not suffered: “The evidence from retail sales is very little damage. I think its done some considerable damage to people’s reputations, but the reality is that retail sales are still strong and if you stand back a bit and walk away from the emotional headlines the withdrawal actually demonstrated how well the recall systems work.”

In Europe, 17,000 of the Fisher-Price ‘Laugh & Learn’ and ‘Learning Kitchen’ toys have been recalled: 7,000 in Britain and Ireland, almost 5,000 in Italy, the same number in Germany and nearly 400 in Austria. Millions of Chinese-made toys – including some 21 million produced by Mattel – have been recalled worldwide in the last four months due to excessive levels of lead paint and other unsafe components.

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