Google has finally unveiled its mobile phone plans. Rather than emulating Apple and producing its own phone Google will create an operating system so the internet can run more easily on handsets.
It will work with more than 30 phone and communications chip makers so that mobiles will be able to do things now limited to computers.
Andy Rubin is in charge of the project: “I think what we’ll see is a lot of innovation driven to the cell phone. The platform itself enables what we call mobile mash ups which brings kind of the internet concept to cell phones and it’s going to enable a lot of really unique third party applications.”
Currently, standards are different from one handset maker to another, and from one mobile phone service provider to another. The open standard software platform should be available late next year. Google would make money from it by placing targeted advertising on the phones. The world’s biggest handset maker, Nokia, owns nearly half of Symbian, a rival operating system, but said it would not rule out taking part in Google’s new mobile software alliance.