Ernesto “Che” Guevara, who died 40 years ago, was a revolutionary hero for revolutionary times. Bearded and long-haired, he could have been a flower child. Instead he was a Marxist guerrilla leader who met his premature violent end because some say he got bored of building the post-revoutionary Cuba, and decided to launch similar popular uprisings in first Africa, then Latin America.
Those looks and his policies fitted perfectly with 60’s “radical chic” and he became a T-shirt and poster boy who still sells well today.
The Cubans laud him and claim him as one of their own, but he was born in Argentina. Had he stayed in Cuba, would he have survived Castro’s purges, or achieved much of note? We will never know.